How To Optimize Your Website For Voice Search SEO (2021)

What is Voice Search?

As some people do a voice search more frequently instead of typing a question on the search engine. With the rising popularity of voice search, it is more significant than ever before to optimize your website for search.

Optimizing your site for search lets you come up before customers and boost your site’s total traffic. If you like this way of getting more traffic; it is perfect for optimizing your site to get a voice search.

How to optimize your website for Voice Search SEO

Here is the exact Voice Search SEO process that I followed to optimize my website for voice search

1) Utilize Long Tail Keywords

You should have actionable keywords and set these in the site’s schema mark-up, also called code. 

This will enable the site to give search engines extra information, which will be very important to some specific searches people make. 

Long-tail keywords can help sites function as clear answers that users hear when doing a search. Long-tail keywords are more precise and more concentrated.

You can use some websites such as AnswerThePublic to find long-tail keywords and phrases that will provide you a list of various search engine questions that come for certain keywords.

2) Build Pages That Answer Faqs

When voice users ask a query, they generally start it with “Who,” What,” Where,” If,” Why,” and “How.” 

But if you want your site to become optimized for voice search, you ought to be in a position to provide replies to your readers. 

By doing so, there would be a possibility that your site is going to be the answer they hear when requesting a question.

They are trying to find answers. To answer these questions, produce a FAQ page and begin each question with those adverbs. 

Then try to answer them in a conversational way to allure into search. From the performance perspective, ensure your internet site also comprises schemas. 

Make sure informational and navigation structures are Simple to find and page loading rates are quick.

3) Boost Your Content

Content has to be usable to voice searchers. Search engine optimization is dependent not simply on the tech supporting the site but also on the level of one’s content. 

You require top-notch articles which can be valuable for the intended audience. You will need content that answers their questions. 

The better your content will be, the more likely it is the various search engines will position it, and folks will probably come for you. So, perhaps they will end up becoming frequent readers. 

Long-form articles are good for daily search results; however, also, it is good for voice search results. 

Long-form articles mean articles on your site that are 2000 words or longer. Google loves these sorts of pages and tends to rate them high because they truly indicate you are a specialist in your area.

Studies indicate that voice search prefers long-form content as the ordinary page utilized for voice hunt outcome is 2312 words.

Whenever you make long-form articles, the objective is always to cover whatever you find about the provided topic. Split the page into sub-titles and insert multimedia to browse easily.

4) Mobile-friendly Websites

There are no design standards for voice search, but your websites should be mobile-friendly. Google has a free tool to ensure a site is optimized for mobiles. 

Since 25 percent of users ages 16-24 perform voice search from mobiles, your website must remain responsive and mobile-friendly.

What exactly does this mean? A responsive site signifies that users who view your website on a little screen such as mobile or even a tablet will view your website exactly the same way an individual would on a desktop.

A web designer can make sure your website is responsive and so that if someone experiences your site via voice search, they can easily browse your site to locate the information that they require.

5) Use More Conversational Language

The voice search query is quite a bit longer compared to the typed search query. That is typical for voice searches. 

Websites optimizing for voice search should create their articles conversationally. 

This means when you are optimizing your articles to voice search, you must consider how your audience will create a question regarding your services and products, rather than targeting short keywords.

6) Optimize Your ‘google My Business’ Profile  

Most voice searches are for local organizations. For a local business, acquiring an upgraded Google My Business profile and hours, name, street address, and other relevant information increases the business’s search traffic and ranking.

If you do not have an account on Google My Business (GMB), make sure to create one. Visibility on GMB can be a massive gain to voice search. You should fill it out as comprehensively as possible.

You wish to offer as much information as possible, such as where you are, hours of operation, and solutions. 

This information provides more significance to people doing local searches; there certainly are high numbers of nearby searches made with voice search.

It’s very important to make sure that your listings comprise the proper details. Many people utilize voice search if their hands are otherwise busy (like driving); thus, when the address is wrong, an individual might wind up in the wrong place and have a bad experience with the business.

7) Localize Your Experience

To optimize local research, you need to:

• Contain their place in articles and metadata.
• Produce location-specific pages using more than only a footer address.
• Utilize visuals special into the community area with alt-text tags.
• Shot videos and images together with all the titles of this geographical place.
• When audio and videos share a particular place, give a transcript to enhance the site’s accessibility.

You should pay special attention to long-tail keywords and phrases if you are optimizing your site for local voice search. Include keyword phrases, and make sure to include your location. 

This will let your website rank for specific location queries while voice searchers are somewhat near to your location.

This boosts visitors to your site and increases the number of clients that will see your physical area. 

8) Too Long Didn’t Read (TL;DR)

Voice search is turning into a highly effective new means to hunt for information and local organizations. 

Few organizations are appropriately optimized to be detected via voice search; therefore, optimizing your local and website listings today will place your business at an advantage against the competitors.

To optimize your website for search engines in 2021 ensure to build FAQs pages and use long-tail keywords to answer queries. 

Create long-form articles that cover everything using a conversational tone but also focus on mobile-friendly design. 

Do not forget to create your Google my Business profile as it will increase your visitors and optimizes your website for voice search.