10 Valuable TikTok Marketing Tips and Hacks For 2021

Before we talk about TikTok marketing tips and hacks, let’s quickie cover how the platform works and why it is great for marketing. 

TikTok is entirely based on Short-form videos with a time limit of 15-60 seconds. One of the great things about TikTik is it allows everyone to create videos and add all types of video effects and background music to their videos. 

TikTok is also effective in keeping people on the app, and the average users spend 54 minutes per day on this platform. 

Most of the business owners think the platform only has a younger user base. But truly, TikTok is now attracting a massive range of people. According to the research, nearly 38% of TikTok users are above 30. 

Most of the low business competitors present a huge opportunity because you can reach a wider audience at a time. 

One of the effective reasons every marketer needs to use this platform is its potential growth and user count.

If you want to be successful on TikTok in 2021 and beyond, the following tips will guide you, and that helps your brand’s success and become popular on the app.

TikTok Marketing Tips And Hacks
TikTok Marketing Tips And Hacks

TikTok Marketing Tips and Hacks For 2021

1. Use TikTok Business Profile 

Before planning to work with any social platforms, you should switch your business account to a profile because your audience will find you easily. Switching business accounts on TikTok is very easy. 

First, go to your TikTok page and click on “Manage Account,” and then tap the switch to the “Business account” option. 

If you use the TikTok business profile, you can get more opportunities for your business growth, like adding your website link to your profile, and gaining direct traffic to your website. 

Moreover, with a TikTok business account, you can access TikTok analytics tools that bring more states about your audience and video results such as likes, views, shares, and comments. 

2. Be Unique To Build Your Community 

TikTok is one of the most overused platforms in the last few years. TikTok is all about fun and creative content, so you need to create a community with your unique content style. It is really going to help you to build a relationship with your audience. 

Also, another way to build your online community is to spend some time on the platform and look at how people are using the platform and which type of content is going viral on this app. 

3. Create Interesting Contents 

Sharing interesting and valuable content is the key to the growth of TikTok. You could create several types of content on TikTok, but if you are looking for specific engagement, you need to focus on Interesting and valuable content. 

The trendiest part of the TikTok platform is its stories; even this is a great way to build trust with your audience. If you have a small business, you could share some unique content about your experience, memorable moments, your typical day in life, or the things you have to promote and sell. 

You are able to share any kind of story, but one thing you need to remember is to make sure that it is engaging your audience and it’s short and simple. 

4. Add Trending Hashtags 

Hashtags are an excellent chance to run successful marketing and reach your brand across the world. Hashtags are responsible for your social media reach. If you want to constantly increase your engagement rate, adding a branded hashtag challenge is a need. 

Here are some benefits to why brands should use hashtags:

  • To Identify the reach of your content 
  • To get more followers 
  • To track competitors

For all marketers, you want your videos to appear relevant to your campaign. So, it would help if you focused on trending and relevant hashtags. 

5. Follow User-Generated Contents 

User-generated content is the basis of TikTok’s engagement and success. It is one of the most important and useful TikTok marketing tips in 2021 and beyond. 

User-generated content helps to drive more engagement than brand-generated content. Even, it will increase brand awareness without pushing sales and spending any amount. 

If one of your aims is to develop your brand or business through videos, you need to share videos themselves by using your products and services. 

6. Stay Your Videos Short and Simple 

One of the effective ways to achieve big reach and quickly go viral on TikTok is for your audience to watch your videos again and again. 

How to make that happen? 

Just you need to create videos that are a short amount of time and be simple. 

On TikTok, you can share up to 1-minute lengthy videos. If you get more reach on TikTok, the 7-10 second videos are better because short videos go viral on TikTok, and most people love to watch short videos. 

But every video has a fabulous story; attention-grabbing and engaging your audience is essential.  

7. Always Follow Consistency

Unlike other social platforms, you should post some count of stories, but on TikTok, you can post several posts. There is no restriction. 

On TikTok, you needn’t try to make every video perfect. You can post any kind of story that engages your audience. 

Sometimes it takes a while to share as much content; what you do to encourage is to try new and interesting things as you possibly can. 

Moreover, consistency and being regular are key to increase your community and build more trust. Make sure to follow the posting schedule and search for your content and when your audience is active online. 

8. Take Advantage Of Cross-Promotion 

You can see most of them upload their TikTok content on Instagram, Facebook, and Twitter. It is a good idea to share your TikTok videos on other social networks. Cross-promotion effectively drives awareness to your TikTok account and improves your TikTok followers to increase brand engagement. Also, It is a good idea to share your TikTok videos on other social networks. 

For example, 

Suppose you have a business account on Instagram and that has more followers than TikTok; you can cross-promote your TikTok videos for that account. Then you will get a chance for your fans, and followers on that platform will see your videos, and they watch your other TikTok videos. If your videos are relevant to their niche, they will follow back you on TikTok. 

9. Use TikTok Ads

TikTok has an effective and formal advertising system, and it makes it easy to advertise on the platform. This is well for your brand, product, and service noticed so that you can try out these popular ads feature:

1) In-Feed Native Ads 

In-Feed native ads are similar to Instagram stories ads. It is a full-screen ad, and it appears on the TikTok For You page. These ads have the option of adding website links and order now buttons. It helps users to land on the page directly. 

The purpose of this ad is traced by impressions, click-through rates, video viewing time, engagement rate, and total video views. 

2) Brand Takeover Ads

It is the purest and most expensive ad format because TikTok allows only a single brand to advertise a particular category per day. You can use images, gifs, and short video clips in your videos. 

Brand takeover ads are more effective because the marketing tools are simple and use user-friendly techniques that greatly affect branding a particular product or service. 

The ad’s reach can be measured by click-through rates, impressions, and unique reaches. 

3) Hashtag Challenge Ads 

These ads are used for users to see specific banner ads, and that will take the user to the page of their challenge rules and instructions. These ads appear on the discover page depending on the user content. 

This ad’s reach can be measured by the insights of banner views, number of views, user-generated content, and engagement rate. 

10. Keep A Close Eye On Your Analytics 

If you want to get more reach and success on TikTok, you need to track your analytics and competitors. You need a TikTok pro-account to know your TikTok in-built analytics. 

How to switch a TikTok pro account? 

Tap to manage your account>Switch to TikTok pro account> Select your industry>Your account will reload with the analytics section. 

Once you switch your pro account, you can follow your metrics. TikTok offers the following three valuable analytics:

  • Overview
  • Followers insights 
  • Content insights

These metrics get a better knowledge of your performance over the last 7 to 28 days. 


If you run a small business and decide to promote your business on social platforms, TikTok is the perfect fit for your business growth. The above 10 tips really help to maximize your business in the upcoming years. Don’t miss to use this opportunity. 

Best of luck to run your business on TikTok and get more success!. 

If you have any questions about TikTok Marketing Tips and Hacks for 2021 or want to suggest new tips or hacks, please let me know in the comment.

Alison Williams

Alison Williams

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.

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