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SEO Steps for Startups in 2021
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by Sammy Belose
- , Last Updated: July 27, 2024
Search engine optimization (SEO) is nothing new in the current year and most people have at least a basic grasp of how it works.
One thing that often gets overlooked however, is that the status of the company often determines the success of a campaign.
Startups are different from other companies as they are essentially in the most dangerous phase of a company’s growth cycle.
Most companies don’t make it past the five year mark and should be given a different or at least more focused approach than more established businesses.
SEO Steps For Startups (2021)
1) Define Realistic Goals and Revenue
This one is important as the existence of every business online is not the same. Some companies will want to direct potential customers to make purchases to their stores, while others might just want to improve awareness of their content.
The first situation should focus on minimizing bounce rates and increasing conversions, while the latter should look at web traffic and link building. Startups that don’t have this focus often go for everything on the table and lose money and time chasing unnecessary metrics.
We worked with one such startup that had a defined goal of strengthening their position in their industry. Because of this goal we began creating off-page content for them as well as ramping up link building efforts. They liked the results of the project and gave us a five-star Clutch review for our trouble.
2) On-Page Optimization All The Time
Content is still King even in 2021. Pairing your content marketing strategy with the overall SEO strategy is still the most viable formula for success. There are numerous sites and checklists that companies can use as a guide for their optimization efforts.
For our part, we demonstrate our value by looking at the target audience and craft the content in relation to their interest in alignment with the company’s goals. We were able to do this with another startup client that wanted to grow awareness of their services. Here’s what they thought about it:
These are only two strategies that startups can use to get a step ahead and ensure they make it past the five-year mark. If you want to learn more about these strategies, give us a call. We’re SEO junkies and love every opportunity to talk about it.
