Email Marketing: The Complete Guide (2021)

What is Email Marketing

Email marketing is the way of targeting your customers and prospects through emails and providing them meaningful information. An effective email marketing strategy helps keep your business thrive by increasing your conversion rates and generating high ROI.

Importance of Email Marketing for Growing a Business

More than 35% of the world’s population is using email. This value equals approximately 2.5 million people, and the number is increasing exponentially.  

No matter if you have just started a small setup or your business is already well-established, an effective marketing plan is the key to your business’s success. However, not every business achieves the true results of email marketing. This is because they don’t align their email marketing strategy to their business goals. So, to promote and sell your products and increase your revenues, you must learn the roadmap of effective email marketing that leads to thriving your business.

This blog is a complete guide for all digital marketers and business owners to correctly start their email marketing plans.

How to Get Started with Email Marketing

Before getting overwhelmed with email marketing’s vast opportunities, let’s break the whole email marketing process into steps. You can use the following steps to make your email marketing strategy successful.

1) Know Your Audience

Understanding your customers’ needs is the first critical step to create a marketing strategy that perfectly fits your business.

2) Set Business Goals

The second crucial step is to thoroughly research your industry and use the users’ statistics as standards for your business goals.

3) Create some sign-Up Ways

Set up an email newsletter to keep your prospects informed about any update about your products and services.

4) Choose a Campaign Type

While getting started with email marketing, you need to select the goals and types of email campaigns. You can choose any campaign type such as Video, Shopping, Search Network, and more.

Steps to Build Your Email List

Step #1 Optimize Your About Page for Conversions

Optimization is essential to not only building the email list but also acquire the increased conversion rates. To optimize your About page, you can use A/B testing and any other CRO technique.

Step #2 Create Squeeze Pages

Squeeze page covers an umbrella term that includes any web page with the major goal of getting the customers signup for a certain offer.

Some primary types of squeeze page content include the following:

• White paper Collection
• E-Books
• Email Course
• Templates

Step #3 Create Compelling Lead Magnets

Another effective way to get the users signup for your email is to create persuasive lead magnets. Meaning, you need to attract your users with something they can’t resist sharing their contact details. The lead magnet can be in any form, such as a resource guide or an eBook. 

Step #4 Optimize Your Blog’s Homepage for Email Signups

As users are the biggest asset of your website, you must create a signup form for them. After all, the ultimate goal of your blog is to register your users on your website. Although creating a great sign-up form requires time, but you can use the following to ease your task:

• Create a clear call to action
• Keep the whole process simple and precise
• Guide your users on every step
• Use Popup forms whenever possible

How to Get Super High Open Rates

As the success of your email marketing campaign depends on your email open rates, here are some ways to provide value to your email subscribers:

• Keep your email list fresh and updated. It would be better if you remove inactive subscribers from time to time.
• Segment your email list as per the demographic and interests of your users.
• To make the most of your email campaigns, try to prevent your emails from getting caught by the spam folder as much as possible.
• As timing contributes hugely to increasing or decreasing your email open rates, choose carefully the timeframe that suits your users ideally. For this, you can also take help with A/B testing.

Email Marketing Automation

Automation is a great way to connect with the right audience, with appropriate email content and at the correct time. By using any email automation tool, you can reach your target audience based on their interests, preferences, previous purchases, and more.

Email Marketing Software

The rapid evolution of email marketing strategies has also given a rise to advancing email automation tools. You must make sure that the email automation tool you are using works effectively for your email campaign.

Some of the best email marketing tools are Mail Chimps, Hubspot Email Marketing, Reach Mail, Litmus, Target Hero, and more.

Email Marketing Tips for 2021

Your users get 100 emails per day. So do you think your emails are worthy enough for your users to be opened in such a fierce competition? Make sure to keep your emails in line with the latest email marketing trends.

Email Marketing Trends in 2021

Implement the below-mentioned email marketing trends, and you are assured to create engaging emails that will lead to acquire loyal customers and boost your conversion rates.

• With 75% of digital marketing strategists are already using some sort of email automation tool, it’s the high time to get on board with automation.
• AI is rising with the power of improved decision making and delivering a highly personalized user experience.
• Simple and minimal email templates are now replacing the colorful and bright email designs. In the email marketing strategy, less works more. Minimalist email designs help optimize the loading time of emails, deliver the brand’s message precisely, and much more.
• As the number of smartphone users has reached 7.26 billion in 2020, mobile-first optimization is also rising. While designing an email, you must keep in mind the mobile-first approach.

Ready to Generate Leads with Email Marketing?

Ignoring an effective email marketing plan in your business means, you are already several steps behind your competitors. What’s more, you are missing countless opportunities to reach your target audience, boost your conversion rates, and generate ROI. So, you must re evaluate your marketing strategy but don’t make it too complicated.

Are you ready to get into the war of email marketing that will help you bring a list of subscribers? If yes, then good luck!

Conclusion

Email marketing is the best way to engage your customers and generate high quality leads for your business.

I hope you enjoyed this guide and started building your email list.

Now it’s your turn,

What do you think about today’s guide?

Please, let me know in the comment.