Top 10 Digital Marketing Strategies to Drive Your Sales (2020)

Marketing and sales are indelibly linked to each other, and good marketing is aimed at multiplying revenue.

We’re not going to go on and on about the type of marketing when you have to spend a fortune on making expensive video content or to tap out most of your budget on pay-per-click ads.

The strategies that are gathered on this page are cost-effective solutions that can help accelerate your sales growth. 

Let’s take a look at the top 10 digital marketing startegies in 2020.

Digital Marketing Strategies 2020
Top 10 Digital Marketing Strategies in 2020

Top 10 Digital Marketing Strategies in 2020:

1. Optimizing Your SEO Efforts

Search engine optimization is more important than you might think at first. After all, it pretty much determines how easily customers can find you and your site’s positions in the search. Therefore, preforming and audit and optimizing everything you can in terms of your website’s SEO is obligatory for the growth of organic traffic. Pay attention to:

  1. all the meta tags,
  2. image Alts,
  3. check the text structure on pages,
  4. review your keywords,
  5. brush up the data that can appear in snippets,
  6. shape up your site architecture,
  7. fix your internal linking.

These are just some of the minimum basics that should be covered first. Optimizing your site’s speed and its mobile version is no less essential.

That said, if you haven’t been giving your SEO the attention it deserves, start doing so immediately. Add SEO extensions to your online store or site if there’s a necessity in them. And if you’re not quite sure how things should be done properly, consulting a specialist for assistance won’t do you harm.

2. Creating & Sharing Content That Matters

The importance of sharing quality content shouldn’t be underestimated too. By all means, unique and engaging articles and posts that your customers and users will find handy will only do you good.

Cover those topics that are relevant and of interest to your audience:

  1. answer commonly asked questions,
  2. stage reviews,
  3. share the latest trends,
  4. give expert opinions in guides,
  5. present the new goods you have on offer,
  6. repost content that’s generated by users such as testimonials.

There are practically no boundaries! And simple brainstorming can be a great starting point. Remember, though, that consistency also matters, thus, make sure to stick to a schedule.

On the shots from the official Swarovski website, you can see how customers are welcomed to share their photos with Swarovski jewelry in order to be featured on the site and social media account, as well as their step-by-step Style Finder content:

As overwhelming as it may seem at first, creating and sharing good content isn’t that complicated in reality. By cross-linking and sharing the pages that you’ve made on multiple channels, including your social media pages (such as Instagram, Twitter, Facebook, Pinterest, and beyond), you can “kill two birds with one stone”: have a rich website full of useful information for your target audience and have “live” social media accounts too. Amazing online presence: check!

Staying organized is the key to success here. Some tips:

  1. By making a template and/or calendar of what should be posted and shared, say, for a month ahead, you can save yourself a lot of time in the long run.
  2. You can also certainly make use of simple drag-and-drop graphic design tools like Infogram to add some style to your posts.
  3. You may even get your hands on tools for scheduled auto-posting (for instance the mighty multi-channel tool Socinator) as well as grid tools for page visualization like Instagram preview App.

3. Diving Into the World of Instagram Shopping

Speaking of social media and the ever-growing power of its influence, making the most of Instagram is a “must” these days. As such, being of particular importance in eCommerce, Instagram Shops are “scaling the walls” of selling and buying online.

This thriving branch of Instagram grants online retailers outstanding capabilities to reach out to a broader audience and sell more. How it’s done:

  1. Any Instagram account of an online store can be switched to “Business” and connected to their Facebook catalog.
  2. In its turn, the Facebook catalog must be linked with the catalog of the online store (such an integration can be tricky with some platforms like Magento, so if you’re uncertain how to connect the two, professional Magento eCommerce consulting can be the way out).
  3. After passing the business account verification, Instagram Shop owners can tag the products they’re selling and that are shown on their post or Instagram Story.
  4. Those browsing the post from their mobile app can tap on “View products” and get a brief overview of the item and its price. Moreover, they’ll see a link to the owner’s official online store where the item can be bought. Brilliant!

For a clear demonstration of how famous brands are already using Instagram Shops, take a look at the shots taken from the official Instagram account of Converse:

4. Making Personalized Product Picks

If you’re in online retail, start leaning towards personalization. Those stores showing products in an indiscriminate way are already less competitive early on. To be clear, this isn’t just about cross-selling products and up-selling “Related items”. Personalization is a new level of understanding your clients, their needs, and preferences. It’s a completely different and personal approach aimed at customer retention and selling more.

One of the options here is displaying “Other Things You Might Like” on product pages or even straight from the home page. Rearranging the product catalog client-specifically (i.e. different users see items in a different order when looking through the catalog) can work as well.

Generally, such selections are generated automatically by the system based on the browsing history of this specific user or what else was browsed by users who bought this item. Similarly, if a client has previously purchased something, the system can pitch those items that may suit their tastes (colors, brands, etc). And the greatest thing about it, apart from the fact that it urges customers to buy more, is that the technology never stops analyzing user behavior, learning, and getting better at it.

5. Using Surveys & Wishlists to the Fullest

Is there a better way to find out exactly what your clients want then to ask them directly about it? Simple surveys that can be added as widgets to your online store, Instagram stories, or email send-outs are very mighty. Note, though, that waterfalls of surveys are excessive and irritating, so use them wisely and analyze the data that you get.

Likewise, the items that users add to their Wishlist are “treasure-trove” data for you as you can click with your audience. It is even possible to automize the process of fishing out the products that were added to a user’s wishlist and to then systematically show them more often in various parts of the website. Moreover, these items can be mailed out, for instance, with a personal discount offer to motivate the customer to buy more. Take a look at the official online store of Bvlgari, its wishlist functionality, and recommendations.

6. Engaging in Smart Email Campaigns

Mentioning send-outs and campaigns, there’s an immense number of things to share via email. Just don’t “overdo” it by mailing things too often, you don’t want to end up spammed. What you can share via email:

  1. send coupons for discounts,
  2. make personalized offers,
  3. share personal product picks and wishlist items,
  4. congratulate with birthdays and holidays (again some “gift” from your side like a coupon can be a good idea here),
  5. notify about new products and special offers.

7. Encouraging Clients to Review Products & Services for Benefits

Opinions count. And when a person is making up their mind on whether to buy the item or not, the feedback from those who already have it matters. What is more, product reviews are also prominent for Google snippets and the star rating of an item.

In this regard, it is a good idea to stimulate your customers who’ve purchased the product to review it. For instance, together with the payment confirmation, you can send a review invite with a link to your online store, and offer coupons, promo codes, or a discount for the next purchase.

On the screenshot below, you can see how client reviews on the product are displayed on the official Skechers website:

8. Providing Sweeteners for Friend Referrals

A tactic that’s somewhat similar to the previous one but is aimed at getting more new buyers. By someone referring your business to friends, you get ahold of potential customers. This can be a beneficial move, for example, if you have a loyalty program, i.e. you may offer points or membership upgrades (or other perks) to your existing clients for making the referral.

9. Creating Giveaway Contests & Handing Freebies

Everyone loves getting things free of charge! Contests and giveaways have long been a favored strategy as it engages not only your regular customers but also gives you a chance to find and acquire new ones.

When putting together your contest or giveaway terms, be very clear about the rules. Plus, if there are too many obligatory things a person needs to do in order to get a chance to be picked, you can wind up with fewer participants. So keep things simple!

10. Analyzing Customer Behavior & Trends

All of your hard work for obtaining customers will mean more if you analyze and track the results and trends. You can improve what you’re doing, predict customer behavior, and strengthen your brand if you back up your hypotheses on data. This can help you take an unerring aim. Therefore, save enough time (or even better have someone on your team responsible full-time for analytics) to get the most out of your business.


there’s a lot that can be done to grow your sales and business. And by putting in a decent amount of time in structured marketing can be a great way to increase your revenues!

Now it’s your turn,

I hope this article helped you understand digital marketing strategies in 2020.

If you have any queries, please post them in the comment section below.

Alex Husar

Alex Husar

A CTO at Onilab with 8+ years of experience in Magento and Salesforce. He graduated from Czech Technical University and obtained a bachelor’s degree in Computer Software Engineering. Alex’s expertise includes both full-stack dev skills and a strong ability to provide project-critical guidance to the whole team. 

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