7 Best Digital Marketing Skills: To Become Pro Digital Marketer (2022)

The digital sector is huge, and it may be difficult for novices or marketers wanting to carve out a niche to navigate. From learning data analytics tools to SEO and content marketing, there may be a lot to juggle if you don’t prioritise the areas that are important to a firm.

A strong digital marketer will be able to adapt rapidly and learn on their own, even pivoting into other digital occupations if their previous talents become obsolete. 

They will be interacting with a variety of teams and clients, and as a result, they must be able to communicate effectively and establish strong teams.

The fantastic news is that there is an increasing global need for marketers with nimble digital abilities. So, how do you accelerate your ascension up the corporate ladder or differentiate yourself from the competitors, particularly if you’re a digital nomad or aspiring freelancer? 

Consider the following seven critical specialty talents to remain relevant in the ever-changing digital business.

Top 7 Best Digital Marketing Skills for this year

1) Video Marketing

Video continues to dominate the internet, and this trend shows no signs of abating. Customers adore videos, particularly those shared on social media, and 8 in 10 have made a purchase after seeing a brand’s film. 

According to The State of Video Marketing research, 93 percent of marketers that use video believe it is a critical component of their strategy and 87 percent claim that it generates a good Return on Investment (ROI).

Bear in mind that these are approximate figures that will change according on who you ask, but the point is that the majority of numbers indicate much greater conversion, engagement, and SEO rankings for video.

What is it about it that makes it so compelling? Because it is both personal and pertinent. When your face (or the face of the person advertising the brand) is visible, people are more inclined to trust your business. 

Additionally, it’s incredibly adaptable material that can be used across several platforms. Consider Instagram’s success and TikTok’s meteoric ascent!

Digital marketers do not need to be experts in video production. However, learning how to create films without the assistance of a professional is an excellent place to begin. 

There are numerous excellent programmes available to assist you do this, like Promo and Camtasia. And if you’ve received training in this field and are passionate about it, your abilities will never go to waste because video will always be in demand.

2) Search Engine Optimization (SEO) & Pay-Per-Click (PPC) 

SEO is critical at all levels of digital marketing, and everyone entering the profession must have a fundamental understanding of it. 

You may absolutely delegate the highly technical back-end work to the team’s more technical members, but understanding how SEO really works, as well as a firm grasp on best practises and content optimization, is critical for conducting a successful digital marketing campaign.

On a data and content level, both SEO and Search Engine Marketing (SEM) influence your overall digital strategy. 

As a result, you’ll need to be able to communicate with your coworkers about this, and you won’t go very far without first mastering the fundamentals and comprehending how SEO and SEM might function in tandem.

3) Marketing Via Content

Content is at the heart of digital marketing, and regardless of what occurs, content marketing will remain a critical component of the game. 

However, content marketing is a challenging task. You must be capable of producing high-quality, SEO-friendly content for a variety of media and understand how to develop a successful content strategy for engaging and converting audiences.

And, to add to the difficulty, material comes in a variety of forms, including video, social media, emails, online content, blogs, e-books, films, and whitepapers. Additionally, you must have a strong knowledge of social media marketing, as content is king on social media platforms.

4) Analytics And Data

Whatever area of digital marketing you choose, analytics will be crucial to your strategy and will enable you to make more data-driven campaign decisions. 

Monitoring and reporting using tools such as Google Analytics is very basic; the key is in gathering and analysing that data in order to gain a better understanding of customer behaviour and apply it to solutions that increase traffic and conversions. 

The majority of firms (even tiny ones) have massive volumes of data to track, and excellent digital marketers must understand how to collect and utilise this data effectively. 

Businesses will constantly be on the lookout for individuals who are capable of not just “reading” data using their marketing technical abilities, but also extracting value from client data in order to better future plans. 

If you can demonstrate that you can accomplish this in novel ways that result in campaign success, you will establish yourself as a valued asset in the business.

4) Demonstrate an understanding of design thinking and planning

The phrase “Design Thinking” refers to a method of solving challenges from a user-centered perspective. The method essentially pushes us to address large-scale complicated challenges from a human-centered perspective.

Another intriguing aspect of this technique is that it may be utilised in a non-linear fashion — for example, you may reach the testing phase and then return to the intermediate phase to reevaluate ideas.

Because designers and developers are likely to adopt this method, it’s a good idea to have a firm grasp on it in order to bolster your marketing CV and apply it when possible.

5) Be Technologically Astute

Because the sector is technology-driven, you must have a firm grasp of technology and the ability to pick it up rapidly. 

If you’re a millennial or younger, this will undoubtedly come naturally as a digital native, but older generations may want to take some time to familiarise themselves with not just particular technology, but also regularly used software and applications such as audience listening or search engine marketing.

Additionally, it might be advantageous to master the technical skills required for marketing, such as the fundamentals of web development and how to use content management systems (CMS). 

For instance, a content management system (CMS) such as WordPress – which powers one-third of all websites – may be altered to improve SEO if the proper measures are taken, assisting you in landing your dream job.

6) Be Convincing

Not only will a great digital marketing executive have excellent people skills, but he or she will also be able to mix analytical thinking and creative problem solving. This will assist their teams in developing unique marketing campaign concepts that will propel their firms forward.

A significant component of this is possessing superior persuasion and influencing abilities. Are you capable of persuading someone to acquire a product? How about convincing other team leaders that your suggestion is the best one? This is not about debating; it is about exhibiting your confidence in your abilities.

7) Emphasize Your Unusual Talents

In terms of soft skills, successful digital marketers should be inquisitive, adaptable, forward-thinking, business-oriented, and strategy-oriented. 

However, there is much opportunity in this sector for individuals with a variety of personalities and skill sets. As a result, you should capitalise on your own personality to remain competitive in the business.

For example, it may be uncommon to find someone skilled in both SEO strategy and management, or to find someone with a computing science degree who also enjoys social media. Never be scared to leverage your talents.

With A Professional Diploma In Digital Marketing, You Can Accelerate Your Career Success

Digital marketing is a fast-paced, high-stakes endeavour. Understanding the foundations will enable you to succeed in any career you choose. 

From search engine optimization to social media, content marketing, and strategy, you’ll receive current and relevant information that will enable you to develop into an excellent digital marketer.